My 90-Day Social Media Experiment!
I want to help as many agents as possible to turn their mediocre existence into a life worth living as a successful Real Estate Agent.
If you are up for a challenge that will change your life you can join me on this cool experiment to see if what I preach and practice will help you to create your BEST YEAR YET too!
Marianne van Rooyen
I’m a full status, qualified Master Practitioner in Real Estate (PPRE) at eXp South Africa. I started as a real estate agent back in 1996 when my twins started school. Although I’m a qualified teacher I could not see myself going back to teaching and decided to embark on a whole new career. I really loved being an estate agent right from the start and although I was already a full status agent by 2004 I opted to do the estate agency affairs board exam anyway so that I could have the proper designation.
After a five-year break in my real estate career, I decided to go back but discovered that I had to do another exam to become a full status, qualified Professional Practitioner in Real Estate (PPRE) again.
This time getting the qualification was a lot more involved than the first time. I achieved my NQF 4 (Real Estate) in December 2012. I liked it so much that I decided to go on to the NQF 5 (Real Estate) immediately afterwards and achieved that in August 2013.
At the end of 2018, my husband retired and I decided to join him, so I didn’t renew my FFC for 2019 because I truly believed that I was never going to need it ever again.
When we decided to retire, we didn’t take it lightly. We made very sure that we would have enough money to last us for the next 30 years at least, which will take us to the great old age of 90. Because interest rates have been very stable for a long time, we mistakenly assumed that we will be more than okay financially and that we had nothing to worry about.
We did everything our financial planner suggested we do but still, it just wasn’t enough because we never planned for an event so big that it would change the way the entire world population would think, work and live.
The great pandemic and the great lockdown that followed in early 2020 was a disastrous event for most people on the planet. We were very happy that we had a steady income and that we would not have to worry about losing our jobs, because we didn’t have jobs, and we made sure that we would be financially secure for at least the next 30 years.
That thought was the biggest mistake we made. Assuming everything will stay the same is just a stupid thing to do. We all know that the only constant is consistent change so why even consider that? Although we did not lose our jobs, we lost almost half our income in the next few months because interest rates plummeted very quickly and although it is a good thing for most people, it is a very bad thing during retirement. That was equal to one of us losing our jobs!
To someone living off the interest of their investments, it means that you have to adjust your lifestyle massively if you don’t want to dig into your principal investment. The idea was to keep adding to the principal capital so that we can be sure to have enough, later on, to adjust for inflation of course.
Suddenly there was this big gap in our monthly income and there was not nearly enough money to live the life we imagined for our retirement. There was no way we could afford to live the way we hoped to do anymore. No travelling, no weekends away, no spoiling our grandchildren, no helping out the kids in times of need…nothing! We were down to basics and that was not my idea of retirement!
To me retirement just wasn’t an option anymore and this was a very scary thought and I knew I had to start working again if I wanted to retain the lifestyle I imagined. I had 3 options; I could teach again, but that was even scarier than not having the lifestyle I wanted, the second option was to ride out the storm and hope that interest rates would get back up again to what we were used to, or I could just return to selling real estate again. I always loved selling real estate but I never planned on doing it for the rest of my life, but now it seemed like the only real option available to me and it saddened me a lot… but at least it was something I loved to do!
So, by the end of 2020, I started with Re/Max again after my two-year retirement. I felt like I was missing out on a very important marketing strategy regarding Social Media but couldn’t put my finger on the problem. Not knowing what my real problem was I started looking online for courses in social media marketing, specific to real estate. I thought that making more sales would solve my retirement problem. Making more sales is a short-term solution to a much bigger problem.
And it is this problem that I want to solve for myself and other agents.