Email marketing is not at all about unsolicited emails with advertisements making outrageous claims.
Unfortunately, the abundance of spam which inundates Internet users each day has caused many to form a negative opinion about email marketing but savvy Email Marketers who understand how to market successfully with email marketing enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign.
E-newsletters are distributed exclusively online.
These newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website where the newsletter is hosted. In either case, the recipient can read the newsletter while online and print it out or save it to their hard drive for future use.
The contents of a newsletter may vary drastically depending on the business the newsletter is promoting, the purpose of the newsletter and even the personal preferences of the business owner and the employees producing the newsletter.
The content should make up the bulk of the document. This may include full-length feature articles which provide information about the business itself or information about new products and services. It may also include shorter pieces which may offer tips, review products or offer advice to the reader.
Provide High-Quality Content
The key to providing high-quality content in these newsletters is to have them written by a capable writer who is knowledgeable about the subject matter. The writer may have an understanding of the subject matter or may simply be able to research the subject and learn enough to write accurate and informative articles on the topic. In either case, the distributor of the newsletter should carefully review the content for both quality and accuracy before publishing the newsletter.
Newsletters should also have enough graphical elements to make them visually appealing. This may include product pictures or any other relevant graphics which provide meaning to the text of the newsletter. A graphic designer can assist you with this endeavour by helping you to create graphics, crop them appropriately and place them in a prime location on the layout of the newsletter.
Consider your audience carefully!
Finally, businesses should carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails or a newsletter. If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign. However, care should be taken to ensure the emails sent to the target audience are designed specifically to appeal to these potential customers.
This type of specialisation should include the type of language used in the copy, the layout of the email or newsletter and the graphics used in the email or newsletter. Additionally, the copy should be filled with information which will be useful to the reader.
Avoid SPAM at all cost!
Another factor to consider is to whom to send the emails. You should never send emails to a large group of recipients who have not requested information from you and have no interest in your products and services. Not only is it a complete waste of time but is considered SPAM and you don’t want prospective customers to get a terrible first impression of you and your business, do you?
It is a better much better idea to ask customers and potential customers if they are interested in receiving more information and have them join an email distribution list if they wish to receive more information. Using contests to help you grow your business is a surefire way to have them eagerly await your next email to see what the next contest is all about!
Sending your emails to this distribution list ensures the majority of recipients will have an interest in your products or services and are not likely to automatically delete your emails as spam.
Email marketing can be the best marketing method for your business, especially for small businesses as it is much more affordable than any other marketing method but it also assures 40 times better engagement than any Social Media platform out there.
PS: Your community on Social Media hardly ever sees your post since less than 1% of your friends will ever see your posts. This means that you are not in control of your business, the owners of these platforms are in control!
The sooner you get your community on Social Media to join your email list the sooner you will regain control of your business!
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