Email Newsletters – the way to build a community around your business!
Email newsletters are only different from small messages by length. These usually will provide you with more in-depth information and may teach a new topic every month.
This is a very useful tool to stay in communication with the people on your email list without them thinking that you want to sell them something.
In terms of email marketing methods, email newsletters are a good option for most businesses. Many businesses will allow their customers to opt into a monthly or bi-weekly newsletter. The newsletter will let the customer know what is happening within the business, alert the consumer of new opportunities or discounts and contests, or provide some other type of information.
Be sure that your email newsletter is interesting to the reader and relates in some way to your business. For example, if you offer beauty secrets and resources on your website, in which you hope the people on your email list will buy beauty products through you, then your email newsletter should somehow relate to that.
It may offer helpful tips for choosing the right type of beauty products for a certain skin type or may explain what rewards programs and contests are available.
Newsletters do not have to be expensive, especially if you learn to create them yourself. A variety of email software programs are available to help you do this.
You can also outsource this work if you would like to. If you do the work yourself, you may spend more time rather than money on the process. My service is very affordable and I combine it with my Small Business Accelerator Program and it will help you increase your email list very quickly.
Email newsletters should always point the consumer back to your website.
If you don’t think Email Marketing is an essential part of marketing a small business you should read this post first!
For example, it should include several links (without going overboard) to your website or the affiliate link (if you are selling a product that you do not own) you wish them to use. The key is to get the program to work seamlessly by offering a useful, insightful newsletter that gets people to react. A sales-like pitch is not always the way to go as that may cause more of your clients to hit the removal link at the bottom of that newsletter instead.
Growing your email list should always be top of mind for you because the people on your email list should become a community around your business because having an entire community on your side is like gold for any business.
If you have built a community around your business on Social Media platforms you are not in control of your business at all because you do not have their email addresses. The owners of these platforms are in control of your business and the sooner you get them to sign up for your newsletter the sooner you will have control over your business.
I explain in great detail how you can increase your revenue quickly in my eBook “The Small Business Growth Accelerator” and you can get a FREE copy from here!
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